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Primary Typeface?

Gotham is our primary font and is used for headlines, subheads and body copy (if minimal text).? On the web, we use only Gotham.

Gotham-Bold Gotham-Book Gotham-BookItalic Gotham-Medium

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Secondary Typeface?

Constantia is our preferred secondary font for body copy in print. If this font is not available, Book Antiqua can be used in substitution.

Constantia

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KEEP IT SIMPLE

  • Use as few different font sizes as possible (usually around three).

  • Break up the layout with pull quotes, statistics and graphics.

  • Don't use too many headlines.

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Page Last Updated: 17/11/2016